Positioning you for growth

General Practitioners and health teams are increasingly looking for sustainable exercise options for the management of heart disease, diabetes, arthritis, falls prevention and depression. Fitness centres that cater for these new areas of exercise as well as the aging market are well positioned for growth.

Australia's population is aging. In 2003, 12.8% of the population were aged above 65 years. This is expected to increase to 19% by 2021 (ABS, 2005). In addition:

  • 80% of Australians have at least one risk factor for heart disease including high cholesterol, high blood pressure, physical inactivity, obesity/overweight and diabetes (Heart Foundation, 2005).
  • 1.2 million Australians have diabetes and this is expected to increase to 1.8 million by 2010 (Diabetes Australia, 2005)
  • 3.4 million Australians are affected by some form of arthritis and this is expected to increase to 4.6 million by 2010 (Arthritis Australia, 2005)

The Heartmoves Integrated Referral Model provides the skills training and administrative tools to cater to groups and individuals requiring exercise intervention to sustain health, well-being and improved quality of life.

Connected to health and medical professionals, the Heartmoves brand of exercise programming provides the health sector with the confidence to refer clients, which in turn provides the fitness industry with a constant and growing source of customers.