Brand Recognition

In today's market, brand recognition is crucial to the growth and survival of your fitness business. Establishing Heartmoves in your fitness centre allows you to align yourself with the Heart Foundation brand. 

GPs and other professionals refer patients to Heartmoves because they trust the Heart Foundation brand. That trust is based on the knowledge that Heartmoves is:

  • created by experts from the Heart Foundation and the Australian Government Department of Health & Ageing
  • run by trained and accredited leaders
  • conducted according to strict safety guidelines
  • guided by risk assessment and risk management strategies


The Heart Foundation brand is also widely trusted by the public who take part in Heartmoves confident that the program is: 

  • safe
  • suitable for their health condition
  • trusted by their GP or health team
  • welcoming of older adults